Anupium – How it started

Anup (unique, incomparable in Sanskrit) + -ium (suffix of Latin origin that denotes a place or structure)

Meaning: Place of uniqueness.

Logo Reasonings

the concept of introspection + serene inner space + self-reflection

What’s a place better than your internal space? And there is nothing better than having a serene inner space and self-acceptance + self-reflection

Initial Ideas

Anupium lettering from hianup logo with universe (for place of uniqueness)

Tanked these ideas because it was just lazy creativity by being similar to the HiAnup logo


Website

At first, I thought about creating it notion sites because it is easier for the audience to access all the related articles and blogs but later on did it in WordPress. I am still not completely satisfied with it and might switch it later on however, it works for now. The reason for choosing notion sites are: one, better user experience for the audience and two, easy content management since my youtube ideas management is done in Notion.


Process

Questions I thought about at first

  • What do I want from my yt channel?
  • What are the things I would enjoy talking about?
  • What are my unfair advantages (MILES-Money, Intelligence & Insights, Location & Luck, Education, Status)? Refer to the book: The Unfair Advantage for details

For Blog

I follow updated Zettelkasten System because I genuinely believe that the reason Niklas Luhmann used index cards and had one idea per index card was because he was limited due to his time. If he were to be now, he would definitely switched to the digital medium and could write and make connections between notes very easily. I use Obsidian for my personal note-taking because it is easier to connect between notes and generate new ideas by merging pre-existing ideas (and new ones too). For quick jotting of ideas, I might use Apple Notes if not on desktop then later on I transfer it to Obsidian. For Youtube ideas, I do primary research of how well a similar video concept might be doing in Notion using formulas to track the amount of likes, subscription of the channel, date which automatically calculates the days uploaded, link to the video, thumbnail, and similar metadata. Then I schedule the concept to post a video every week.

For Youtube

I try my level best create my own artwork for thumbnail in Procreate however, Leonardo AI does a great job too. After generation of artwork, I import it in Canva and add the texts.

Title + Thumbnail → Voiceover → Procreate Dreams for Animation → Final Cut Pro for video editing

Video Concepts

My goal is to look at a topic with a new perspective so that it creates a cycle of thinking amongst people and collide ideas to form new ideas. My video theme is to provide FLCL like mixture of animated and real-life videos hence the audience’s brain is unable to anticipate making the videos more fun and involved.

Goals and Motivations

I do not believe in numbers as a whole because I want to make videos that I would be glad to watch later on in life. But most of all, worrying about the things that I cannot control will only be a hindrance on my as well as anybody else’s journey. I do not think that a blog is a necessary aspect for bringing our knowledge to the people but writing is a form of thinking and the better writer you are, the better you can think hence leading to being a better communicator.

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